FROM PROJECT TO PRESENCE
An Individualized Professional Learning & Creative Communication Intensive
Prepared by: Patricia Silva
Instructor: Dr. Jennifer Roble
September 2026
Although this jingle and video were initially created for Discussion 2, they directly embody the core problem and spirit of the From Project to Presence intensive I am delivering in this check-in. The piece was born from a very real academic bottleneck—the frustration of watching a solid, meaningful project remain hidden or forgotten on a shelf. By exploring storytelling, sound, and multimodality firsthand, I used this creative process to test the exact bridge my design proposes: moving from private completion to public visibility. It serves not just as a discussion response, but as a living example of how applied creativity helps professional knowledge travel and find its voice.
This submission documents the developing design of From Project to Presence at the point between identifying a professional learning need and moving toward implementation. My purpose is not to present a finished intervention. It is to make my current reasoning visible enough to receive meaningful feedback before I finalize the lesson sequence, evidence instruments, activity-comparison procedures, and implementation protocols.
Focus of This Check-In
What happens to a strong project when its creator does not yet know how to make its value visible? A project may be academically sound, professionally relevant, and personally meaningful and still remain inside a classroom, portfolio, computer folder, or workplace. The problem is not always the quality of the work. Sometimes the bottleneck appears between having an idea and knowing how to communicate, represent, position, and present that idea to another human being.
From Project to Presence is my developing response to that bottleneck. It is an eight-day individualized professional learning intensive in which participants bring an authentic project and work on how that project enters the world. Applied creativity becomes a bridge between knowledge and visibility. Participants may explore naming, logo and visual identity, photography, composition, collage, storytelling, video, music, sound, a jingle, presentation, marketing, audience positioning, and appropriately governed AI tools. The purpose is not to turn participants into professional designers, artists, musicians, or marketers. The purpose is to expand the range of representational choices available to them so that they can make more intentional decisions about how their own work should be communicated.
In this initiative, creativity is not treated as an artistic personality trait or as a talent possessed by a small group of people. I am interested in applied creativity: the capacity to connect, test, recombine, refine, and communicate ideas in ways that are useful to a particular problem or audience.
Titus (2007) situates creativity in marketing as a systematic problem-solving process and emphasizes that creative breakthroughs rarely appear as completed ideas. They usually develop through incremental refinement. His Creative Marketing Breakthrough model also emphasizes task motivation, cognitive flexibility, disciplinary knowledge, serendipity, and uncertainty.
"Creativity does not replace disciplinary knowledge. It helps disciplinary knowledge travel."
My decision to work with multimodal creative communication is not accidental. My professional background includes preparation in visual arts and music education, together with specialization in geometric drawing. Over time, I have also worked with education, curriculum, instructional design, educational technology, and leadership.
I include this background not to position myself as an authority over another professional's project. The physician remains the authority on the medical project. The attorney remains the authority on the legal project. Each participant retains ownership of the disciplinary content. My role is to coach the route between project and presence: composition, representation, multimodality, communication, experimentation, reflection, and audience awareness.
"I am not teaching participants what their projects should mean. I am helping them explore how that meaning can become visible."
I am developing an individualized professional learning intensive that combines instructional coaching, guided inquiry, authentic project-based application, independent exploration, targeted microlearning, reflective practice, and sustained follow-up. The design is consultation-like in its individual attention, but academically I conceptualize it as individualized professional learning rather than simply consulting.
Format
The need is not simply "participants need creativity training." The problem is narrower and more practical. Participants may already possess a serious project yet lack repertoire for presenting that project beyond its original context.
The Desired Bridge
The individualized format is appropriate because the bottleneck will not be identical for every person. One participant may need visual composition. Another may need branding or naming. Another may need storytelling, video, sound, or audience positioning. Therefore, T1 and T2 evidence inform what instruction should happen next rather than forcing every participant through an identical route.
The pilot is currently designed for three adults with different backgrounds: a physician, an attorney, and a homemaker. Their projects, disciplinary knowledge, technological experience, creative repertoire, and professional contexts will differ. For that reason, identical instruction would create artificial uniformity. The shared structure is the process. The route remains individual. Participants work from an authentic project that already matters to them.
The initiative is designed within Leadership City, an online learning environment capable of hosting instructional content, private participant evidence, coaching, digital resources, AI-supported tools, and eventually a public virtual exhibition.
The desired change is not "becoming a creative person."
Participants should leave with a broader repertoire of creative communication strategies and with direct experience applying that repertoire to their own professional or personal project.
My earlier planning considered the possibility of an eight-week structure. At that point, however, eight weeks was a hypothesis rather than a final design decision. As the professional learning experience became clearer, I moved toward an eight-day intensive model. I am not claiming that eight days is a biologically optimal duration or that research proves eight days is universally superior to eight weeks. My reasoning is instructional.
A consecutive daily structure allows the participant to remain close to the same authentic project while repeatedly moving through a cycle of exposure, practice, feedback, reflection, revision, and reapplication. Freeman et al. (2014) supports active participation over predominantly passive instruction, while Mark et al. (2008) informs the concern with interruption and fragmented work. Friston's (2010) predictive-processing framework offers a theoretical reason to make the instructional route visible and predictable, although it does not validate this specific duration.
"The purpose is not to compress learning. It is to compress the distance between trying, seeing, understanding, and trying again."
I am intentionally combining approaches rather than asking one framework to explain everything. The frameworks perform different jobs within the design.
I developed my own master lesson-plan structure because the workshop requires a plan that can remain coherent while still responding to different projects, materials, experiences, and evidence. A fixed script would contradict the individualized nature of the professional learning. Therefore, I treat the lesson plan as an instructional hypothesis: it establishes purpose, sequence, evidence, resources, and anticipated support, but it can be revised when T1 or T2 evidence suggests that another route is more appropriate.
This structure reflects my own educational philosophy and professional preparation, but it is informed by established approaches rather than replacing them. Fink supports alignment; COVA supports authentic ownership and voice; constructivist principles support active meaning-making; Montessori-inspired practice contributes the prepared environment, concrete materials, observation, and guided autonomy. Pedagnosis then functions as the interpretive layer through which evidence can inform adaptation.
I developed this master lesson-plan template as a planning instrument for translating the From Project to Presence professional learning architecture into an executable instructional sequence. The template is intentionally not completed at this stage. I am including it as evidence of my current design process and as a structure that I will use to develop, test, and revise the workshop after receiving feedback.
The template allows me to connect purpose, learning outcomes, baseline evidence, methodology, activity design, feedback, T1–T2–T3 evidence over time, differentiation, technology, AI governance, transfer, reflection, and alignment within one coherent planning document.
STATUS: Developing planning artifact — not yet completed or field-tested.
Participants bring an existing project rather than receiving a generic project from the instructor. They enter an eight-day sequence organized around three evidence moments: T1 — Baseline/Explore, T2 — Development/Retune, and T3 — Transfer/Present. Between these moments, participants encounter targeted instruction, independent exploration, creative production, feedback, reflection, adaptation, and rehearsal.
Project introduction, initial questionnaire, explore tools and materials, first activity evidence, 15-minute Pedagnostic Consultation.
Identify the communication bottleneck, clarify audience and purpose, select initial representational route.
Targeted creative communication learning — possible visual composition, photography, collage, naming, identity.
Additional targeted learning — possible sound, music/jingle, storytelling, animation, video, marketing, or presentation.
Comparable activity evidence, process disclosure, AI-supported evidence comparison, human interpretation, 15-minute Pedagnostic Consultation.
Instructor adjusts instruction if needed; participant revises based on evidence.
Prepare artifact for an authentic external audience, finalize public communication and reflection.
Final evidence, T1–T2–T3 review, 15-minute final Pedagnostic Consultation, prepare Online Vernissage publication.
The participant will not spend eight hours listening to lectures. Every day includes applied production. Participants are not required to use every medium. Exploration is broader than final selection. A participant may experiment with five tools and deliberately choose only two for the final artifact.
The participant's own project is the curriculum anchor. The artifact is not created only to satisfy the instructor. The participant is preparing the project so it could potentially be presented to stakeholders, submitted to a conference, entered into a competition or award opportunity, shared professionally, used in a portfolio, presented to a community, or developed into a service or initiative. These are authentic possible destinations, not guaranteed outcomes.
The workshop remains individualized, but it is not socially isolated. Collaboration occurs through: (1) instructor–participant Pedagnostic Consultations; (2) participant dialogue around evidence and next-step decisions; and (3) authentic external audience reception through the Online Vernissage.
The Online Vernissage provides a public page for each final project. With explicit consent, participants may share the page link with colleagues, friends, professional contacts, or other invited viewers. Visitors may leave short dedications or comments. The vernissage is not an assessment environment. The public does not see grades, T1/T2/T3 dossiers, Activity Tone, Activity Development Percentage, AI comparisons, private instructor feedback, or intervention notes.
Short examples and demonstrations will be embedded in the instructional videos and resources. The instructor may model visual composition, logo/naming exploration, photographic framing, collage, sound and jingle use, multimodal combinations, storytelling, audience positioning, process documentation, and AI disclosure. Modeling provides repertoire, not a template that participants must copy.
Every instructional segment must return to the authentic project. The recurring pattern is: See/Experience → Try → Document → Reflect → Revise → Reapply. Participants may return to instructional resources as often as necessary.
Feedback operates in layers:
Participant reflection and disclosure
Organization and comparison of selected activity evidence
Human interpretation of clarity, intentionality, coherence, adaptation, transfer, and instructional need
Non-evaluative reception of the final public artifact
AI does not make the final instructional or evaluative judgment.
Reflection culminates in two short paragraphs.
Paragraph 1 — My Project
What did I create or develop? What is its purpose? Who is the intended audience? What choices became important?
Paragraph 2 — My Experience
Concrete: What did I actually make, test, change, or learn to use? Imaginative: What new possibilities or associations became visible? Emotional: How did I experience the process? Where did I feel curiosity, difficulty, uncertainty, frustration, surprise, satisfaction, or confidence?
This is participant-authored reflection. It is not psychological assessment.
All workshop materials remain available in Leadership City. Participants may revisit instructional videos, PDFs, examples, recordings, resources, and previous activities. Optional additional exploration is encouraged but not required. Participants also retain access to their private Activity Process Folder.
The design deliberately revisits the same authentic project through T1, T2, and T3.
What does this activity show before targeted instruction?
What changed after instruction and practice, and what still needs retuning?
What does the activity show when the participant prepares it for authentic transfer and public presentation?
The pathway is: T1 → targeted instruction → practice → T2 → interpretation → adaptive instruction → revision → T3 → transfer.
They will experience their own project differently. Instead of receiving a finished formula for "how to present a project," they will explore multiple representational pathways, compare their own activity evidence over time, discuss that evidence with an instructor, revise, and make final human decisions about how the project should be represented. The intended change is therefore not compliance with one presentation format. It is increased capacity to make intentional choices about presence.
Each participant brings an authentic existing project. The participant explores ways to represent and communicate that project using physical, visual, auditory, digital, and multimodal possibilities.
Possible Areas of Exploration
"Exploration is expansive. The final decision is selective."
Participants do not need to use everything. The objective is purposeful selection.
Broad themes may be randomly drawn as creative lenses rather than as project topics. The participant does not abandon the authentic project. The lens forces the participant to look at the same project from another perspective.
This approach connects to Titus (2007) and purposeful forced association. Randomness does not determine the final answer. It destabilizes the obvious answer long enough for another association to become possible.
The prepared environment is both physical and digital. Participants may draw from multiple material categories depending on their project and chosen representational route.
Attribution and permission are not identical. Do not assume that freely available material may be freely reused.
Every participant has a private Activity Process Folder. The folder preserves the full arc of the participant's work — not only the final artifact.
The Folder Includes:
Three Clearly Separated Environments
Activity Process Folder
Leadership City instructional environment
Online Vernissage
The privacy boundary must remain clear and consistent throughout the intensive.
The T1/T2/T3 architecture is the longitudinal spine of the design. Each moment produces comparable evidence from the same authentic project, allowing the instructor and participant to observe change over time rather than relying on a single snapshot.
Participant: explores tools; introduces project; responds to baseline questionnaire; identifies what is familiar/unfamiliar; documents difficulty; creates first evidence; records AI/tool use. Instructor: reviews evidence; meets participant for 15 minutes; asks what the evidence suggests; identifies possible instructional priorities with the participant.
Participant: returns to comparable aspects of the same project after instruction and practice; creates new evidence; documents revisions, choices, and difficulties. AI: may organize differences in selected activity evidence. Instructor: interprets evidence; conducts 15-minute consultation; decides with participant whether instruction should be maintained, retuned, or redesigned.
Participant: prepares the project for an authentic external audience; finalizes representation; completes reflection. Instructor: reviews T1/T2/T3 longitudinally; conducts final 15-minute consultation; discusses evidence and next route. Final artifact moves to Online Vernissage with participant consent.
WE MEASURE THE ACTIVITY, NOT THE PERSON.
AI COMPARES EVIDENCE. HUMAN DECISION DETERMINES MEANING.
AI does not determine whether the project is clear.
AI does not decide whether the participant is creative.
Clarity, meaning, quality, professional relevance, competence, and consequential interpretation remain human.
I am exploring a musical visualization for activity-level development. This is a developing concept, not a finished grading instrument. The note belongs to the activity, not to the person.
Dó → Ré → Mi → Fá → Sol → Lá → Si → Dó
The exact comparison indicators and calculation method are still in development. Do not present the bands as validated. Do not label them competency levels. Do not equate 100% with mastery of the human being.
"THE ACTIVITY CAN CHANGE BY 40%. THE HUMAN BEING IS NOT '40% IMPROVED.'"
Possible comparisons: T1 ↔ T2 | T2 ↔ T3 | T1 ↔ T3. T1 is a baseline and does not represent development from a prior version unless prior comparable evidence exists.
AI will play a meaningful but bounded role. It is not included because AI happens to be available. It is included where it can expand experimentation, support access, help organize evidence, or assist with resource creation without displacing professional judgment.
Meaningful but bounded and, where possible, optional at the participant-production level. AI-supported evidence organization may be part of the instructional infrastructure, but consequential interpretation remains human.
The value of AI in this design is not that it knows the participant better than the instructor. Its value is that it can help preserve, organize, retrieve, compare, and make selected activity evidence easier to inspect. The question remains: What does this evidence actually mean? That answer requires context. Therefore it requires human judgment.
We measure the activity, not the person.
AI compares selected evidence; Human Decision determines meaning.
No AI determination of intelligence, creativity, competence, potential, mastery, pass/fail, or human development.
Participants document relevant AI use.
External sources are documented.
Sensitive/private evidence remains private.
Public exhibition and private assessment evidence remain separated.
Instructor reviews consequential interpretations.
Participants may accept, reject, or modify AI suggestions.
AI outputs are not presumed accurate.
At T3, participants may publish their final artifact in the Leadership City Online Vernissage. This is an authentic-audience experience. It is not grading.
With Explicit Publication Consent, the Public Page May Include:
Project title
Final artifact
Short project description
Short reflection on the experience
Visitor dedications or comments (optional)
The Public Does NOT See:
"PUBLIC PRESENCE DOES NOT REQUIRE PUBLIC ASSESSMENT."
After the eight-day intensive, participants retain access to the Leadership City learning environment. These are planned sustained supports, not claimed outcomes.
All instructional resources remain available in Leadership City after day 8.
Ongoing connection to ideas, resources, and community.
New resources and activities added over time.
Invitations to future lectures or events when available.
Participants may revisit their own project and process at any time.
Do not claim outcomes that have not yet been measured. These are planned sustained supports.
The following components have been developed to a degree sufficient for implementation planning. This is not a complete implementation report.
Showing what remains unfinished is intentional. This assignment is a developmental check-in. At this stage, I would rather make the uncertainties visible than create false precision. The architecture is established; the instruments are the next layer of work.
The following checklist documents the current state of the design against the assignment requirements.
Generative AI was used during the development of this check-in as a conversational, organizational, research-support, and editorial tool. It assisted me in testing possible structures, organizing material I had already developed, comparing the assignment requirements with my evolving design, refining language, and identifying areas that still required clarification or source verification.
The professional learning problem, central project concept, changes in direction, Leadership City architecture, T1/T2/T3 evidence logic, Pedagnosis integration, Human Decision boundaries, creative activity ideas, public/private distinction, and final design choices remain my own. I use AI to interrogate and organize my thinking, not to replace the human decision-making process.
When I began this stage of the PLLP, I was still thinking primarily about the structure of a workshop. As I worked through the problem more carefully, the question changed. The issue was not simply how much content I could teach in eight days. The more important question became: what evidence would help me know what this particular participant needs next?
That change reorganized the entire design. The project remained authentic. Creativity remained important. Technology remained useful. However, the route became more individual, the evidence became longitudinal, and the role of AI became more bounded. I am still developing the instruments. I am intentionally leaving some parts open for revision because this is the point at which feedback should still be able to change the design.
"A plan becomes meaningful when it is structured enough to guide the route and humble enough to change when the evidence asks it to."
Generative AI was used as an assistive tool for idea testing, language refinement, research navigation, citation organization, visual development, and technical prototyping.
All source interpretation, academic judgments, project decisions, and final responsibility for the work remain mine.
Fink, L. D. (2013). Creating significant learning experiences: An integrated approach to designing college courses (Rev. and updated ed.). Jossey-Bass.
Freeman, S., Eddy, S. L., McDonough, M., Smith, M. K., Okoroafor, N., Jordt, H., & Wenderoth, M. P. (2014). Active learning increases student performance in science, engineering, and mathematics. Proceedings of the National Academy of Sciences, 111(23), 8410–8415. https://doi.org/10.1073/pnas.1319030111
Friston, K. (2010). The free-energy principle: A unified brain theory? Nature Reviews Neuroscience, 11(2), 127–138. https://doi.org/10.1038/nrn2787
Harapnuik, D., Thibodeaux, T., & Cummings, C. (2018). COVA: Choice, ownership, and voice through authentic learning (Version 0.9).
Learning Forward. (2022). Standards for professional learning. https://learningforward.org/standards/
Mark, G., Gudith, D., & Klocke, U. (2008). The cost of interrupted work: More speed and stress. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 107–110). Association for Computing Machinery. https://doi.org/10.1145/1357054.1357072
McChesney, C., Covey, S., & Huling, J. (2012). The 4 disciplines of execution: Achieving your wildly important goals. Free Press.
Titus, P. A. (2007). Applied creativity: The creative marketing breakthrough model. Journal of Marketing Education, 29(3), 262–272. https://doi.org/10.1177/0273475307307600
Vygotsky, L. S. (1978). Mind in society: The development of higher psychological processes. Harvard University Press.